Online ordering
Your own ordering site or app (click & collect, delivery without a marketplace) and hubs that push Uber Eats, Deliveroo and Just Eat orders straight into the POS.
- Commission-free direct channel
- Two-way menu and stock sync with delivery platforms
- Kitchen display and driver handoff
- Customer data ownership
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1HubRiseEstablishedCategory leaderIntegration hub linking POS, online ordering and delivery appsBest for independents and small chains that already use a supported POS and want to connect ordering, delivery and loyalty apps without being tied to one vendor's ecosystem.France, Parisfounded 2015from €35/monthDeployment8Ease of use9Innovation7Price & terms9Market penetration8.0Adoption6Integration108.0value score / 10
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2DeliverectEstablishedMost innovativeDelivery-platform order aggregation into the POSBest for restaurants and chains taking meaningful volume from several delivery platforms that want orders and menus centralised in the POS and can afford a per-location quote.Belgium, Ghentfounded 2018pricing on quoteDeployment6Ease of use7Innovation9Price & terms5Market penetration10.0Adoption10Integration107.2value score / 10
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3FritzyRisingUnder the radarOnline pre-ordering built for Belgian frietkotenBest for independent Belgian friteries that want pre-orders and shorter queues without joining a big delivery platform.Belgium, Arlonfounded 2023pricing on quoteDeployment8Ease of use9Innovation6Price & terms5Market penetration1.0Adoption1Integration16.8value score / 10
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4foodcallRisingUnder the radarGerman-speaking AI voice bot that takes phone and WhatsApp orders 24/7Best for German pizzerias and delivery restaurants that lose phone orders at peak and want an AI line answered without hiring staff.Germany, Leipzigfounded 2018pricing on quoteDeployment6Ease of use7Innovation7Price & terms6Market penetration4.0Adoption3Integration56.6value score / 10
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5one2threeEstablishedDigital ordering suite for Belgian horecaBest for Belgian frituren, snack bars and casual restaurants that want commission-free online ordering and kiosks from one local supplier.Belgium, Brusselsfounded 2013pricing on quoteDeployment8Ease of use8Innovation6Price & terms5Market penetration5.0Adoption5Integration56.6value score / 10
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6LivePepperEstablishedCommission-free ordering websites for restaurantsBest for pizzerias and takeaways in France and Italy that want a commission-free ordering website with published monthly pricing and a trial, and already have a POS.France, Sophia Antipolisfrom €39/monthDeployment8Ease of use8Innovation4Price & terms8Market penetration5.5Adoption5Integration66.4value score / 10
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7FlipdishEstablishedBranded online ordering, kiosks and QR for restaurantsBest for restaurants and small chains that want a branded website and app to escape marketplace commissions and prefer a managed service over a self-serve tool.Ireland, Dublinfounded 2015pricing on quoteDeployment6Ease of use7Innovation6Price & terms5Market penetration7.0Adoption8Integration66.0value score / 10
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8RusHourRisingOne tablet for all delivery-platform ordersBest for restaurants and dark kitchens in France and neighbouring markets that want delivery-platform orders on one tablet quickly and use a supported POS such as Zelty or SumUp.France, Parisfounded 2020pricing on quoteDeployment7Ease of use8Innovation5Price & terms5Market penetration7.0Adoption7Integration76.0value score / 10
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9DishopRisingCommission-free ordering app with delivery fleet toolsBest for French restaurants that run their own delivery drivers and want a branded app to reduce dependence on Uber Eats and Deliveroo.Francefounded 2019pricing on quoteDeployment6Ease of use6Innovation5Price & terms5Market penetration4.5Adoption5Integration45.4value score / 10
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10OrderYOYOEstablishedBranded ordering apps and websites for local takeawaysBest for small takeaways in Denmark, Germany and Ireland that want someone else to build and market their ordering channel and do not need POS integrations.Denmark, Copenhagenfounded 2014pricing on quoteDeployment6Ease of use8Innovation4Price & terms5Market penetration6.0Adoption8Integration45.4value score / 10
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11SIDESEstablishedAll-in-one system for delivery and takeaway restaurantsBest for delivery-focused restaurants and pizzerias in Germany, Austria and the Netherlands that need driver management, Lieferando integration and a TSE-compliant POS in one system.Germany, Berlinfounded 2014pricing on quoteDeployment4Ease of use6Innovation5Price & terms5Market penetration6.5Adoption7Integration65.0value score / 10
| Solution | Status | HQ | Founded | From | Value | Market | Innov. | |
|---|---|---|---|---|---|---|---|---|
CoopCycle Open-source delivery platform run by a federation of bike-courier co-ops · primarily Delivery & shipping |
Rising | FRParis | 2017 | €49/month | 7.4 | 5.0 | 9/10 | |
Last.app All-in-one restaurant operating system from Barcelona · primarily Point of sale |
Rising | ESBarcelona | 2019 | On quote | 6.8 | 6.5 | 8/10 | |
DISH Reservation (METRO) Low-cost reservation and website tools from METRO's hospitality arm · primarily Reservations |
Established | DEDüsseldorf | 2015 | Free | 6.8 | 6.5 | 4/10 | |
Obypay QR ordering, kiosks and loyalty in one platform · primarily Self-ordering & kiosks |
Rising | FRBordeaux | 2016 | €79/month | 6.6 | 5.5 | 6/10 | |
Innovorder Kiosks, POS and AI tray scanning for fast food and canteens · primarily Self-ordering & kiosks |
Established | FRParis | 2014 | On quote | 6.2 | 5.5 | 8/10 | |
Wolt Delivery marketplace and Wolt Drive courier service, run from Helsinki · primarily Delivery & shipping |
Established | FIHelsinki | 2014 | Commission per order | 6.2 | 8.5 | 6/10 | |
Tabesto Self-ordering kiosks and QR ordering for fast food · primarily Self-ordering & kiosks |
Established | FRParis | 2015 | €179/month | 6.0 | 7.0 | 6/10 | |
L'Addition iPad POS for French cafés, bars and restaurants · primarily Point of sale |
Established | FRBordeaux | 2012 | On quote | 6.0 | 7.5 | 5/10 | |
Zelty iPad POS built for multi-site restaurants · primarily Point of sale |
Established | FRParis | 2013 | On quote | 5.8 | 8.0 | 6/10 | |
DOOD Digital customer journeys and marketplaces for multi-brand restaurant networks · primarily Multi-site & franchise |
Rising | FRLyon | 2018 | On quote | 5.4 | 5.5 | 7/10 | |
Just Eat Takeaway.com Marketplace platform: Just Eat, Takeaway.com, Lieferando, Thuisbezorgd · primarily Delivery & shipping |
Established | NLAmsterdam | 2000 | Commission per order | 5.4 | 8.5 | 4/10 | |
Smoothr Self-ordering terminals, apps and AI vending for chains · primarily Self-ordering & kiosks |
Rising | DEBerlin | — | On quote | 4.6 | 4.5 | 6/10 |
Questions merchants ask about European online ordering solutions
What is the best European online ordering solution for an independent restaurant or shop?
On the value score, which weighs deployment simplicity, ease of use, innovation (counted double) and price and terms, the top three EU-headquartered solutions are HubRise (France, value score 8.0), Deliverect (Belgium, value score 7.2) and Fritzy (Belgium, value score 6.8). Best for independents and small chains that already use a supported POS and want to connect ordering, delivery and loyalty apps without being tied to one vendor's ecosystem.
Which European online ordering solutions are the most widely used?
By market penetration, which combines adoption and integrations, the most established are Deliverect (Belgium, market penetration 10.0), HubRise (France, market penetration 8.0) and Flipdish (Ireland, market penetration 7.0). Market penetration is shown on every card but does not decide the ranking.
Which online ordering solution is the most innovative in Europe?
Deliverect (Belgium) has the highest innovation score in this category, 9 out of 10. Created the European category of delivery-marketplace order aggregation straight into the POS, a model every competitor now copies.
What should I check before choosing a online ordering solution?
Commission-free direct channel; Two-way menu and stock sync with delivery platforms; Kitchen display and driver handoff; Customer data ownership. Your own ordering site or app (click & collect, delivery without a marketplace) and hubs that push Uber Eats, Deliveroo and Just Eat orders straight into the POS.