Fill

Reservations, reviews, loyalty, gift cards and marketing: the tools that fill tables and shop floors.

Reservations

Booking widgets, floor plans, waitlists, deposits and guest databases. The market split is between commission-free software and marketplaces that charge per cover.

Reviews & listings

Collecting verified reviews, replying at scale, keeping listings correct across Google, Maps and directories. For chains, presence management is as important as review volume.

Loyalty & CRM

Stamp cards, points, cashback and customer databases, from an NFC tag at the counter to a full marketing CRM. The trade-off is friction for the customer versus depth of data for the merchant.

Gift cards & vouchers

Digital gift cards, vouchers and experience boxes sold online and at the counter, with redemption in the POS. Regulation on unredeemed balances and VAT differs by country.

Marketing

Email and SMS, social media scheduling, local SEO, influence and in-store signage. European vendors lead on GDPR-compliant email and on multi-location local marketing.

SEO, AEO & GEO

Getting found on Google and cited by AI assistants (ChatGPT, Gemini, Claude). Local SEO, answer-engine optimisation (AEO) and generative-engine optimisation (GEO) for restaurants and physical shops.