Choco vs Orderlion

Choco (Germany, value score 9.0/10, #1 of 8 in Inventory & purchasing) and Orderlion (Austria, 7.4/10, #2) are two of the EU-headquartered inventory & purchasing solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

	Choco	Orderlion
Value score	9.0 / 10 · #1 in Inventory & purchasing	7.4 / 10 · #2 in Inventory & purchasing
Market penetration	6.5 / 10	4.5 / 10
Scores	Deployment10Ease of use9Innovation8Price & terms10 Market penetration6.5 Adoption9Integration4	Deployment7Ease of use9Innovation6Price & terms9 Market penetration4.5 Adoption5Integration4
Tagline	Supplier ordering app connecting restaurants and wholesalers	Digital ordering between food wholesalers and their restaurant customers
Category	Inventory & purchasing	Inventory & purchasing
Status	Established Unicorn since 2022 ($1.2B valuation), $274.7M raised, tens of thousands of restaurants ordering through the app	Rising Founded 2018, €7.5M raised, B2B ordering platform expanding via acquisition of French startup Supli
Headquarters	Germany, Berlin	Austria, Vienna
Founded	2018	2018
From	Free Ordering app is free for restaurants; suppliers and distributors pay usage-based fees on quote	Free Ordering app free for restaurants and shops; wholesalers pay a SaaS subscription on quote
For	restaurants	restaurants retail
Size	independent chain	independent chain
Serves	US	CH UK
European	EU headquarters · EU-owned · hosting not stated	EU headquarters · EU-owned · hosting not stated
Funding	$111M Series B2 (2022-04) Total $274.7M	€4M Pre-Series A (2022-11) Total €7.5M
What is new	Made supplier ordering a free chat-style app for restaurants while monetising and automating the supplier side with AI order capture.	Gives each food wholesaler a white-label ordering app so the restaurant orders digitally without the supplier building its own software.
Strengths	Free for restaurants and quick to adopt Large network of onboarded suppliers in Germany, France, Spain, Austria and the US AI order processing on the supplier side reduces errors	White-label apps branded for each supplier Free for the ordering restaurant Presence in DACH, UK and France
Limits	Not a full inventory or recipe-costing system Value depends on your suppliers being on the platform	Only useful if your wholesaler uses Orderlion Not an inventory or recipe system
Website	choco.com ↗	orderlion.com ↗

Our reading

Choco leads on Deployment, Innovation, Price & terms, Adoption. They are level on Ease of use, Integration.

Choco. Best for independent restaurants in Germany, France, Spain or Austria whose wholesalers are already on the platform and who want to replace phone and WhatsApp orders at zero cost.

Orderlion. Best for restaurants and shops in DACH, the UK or France whose wholesaler already uses Orderlion and who want free digital ordering and delivery tracking.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made