Legal & insurance · head-to-head
Insify vs Lokky
Insify (Netherlands, value score 8.4/10, #1 of 11 in Legal & insurance) and Lokky (Italy, 7.8/10, #3) are two of the EU-headquartered legal & insurance solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.
| Insify | Lokky | |
|---|---|---|
| Value score | 8.4 / 10 · #1 in Legal & insurance | 7.8 / 10 · #3 in Legal & insurance |
| Market penetration | 4.5 / 10 | 3.0 / 10 |
| Scores | Deployment10Ease of use9Innovation7Price & terms9 Market penetration4.5 Adoption6Integration3 | Deployment10Ease of use9Innovation6Price & terms8 Market penetration3.0 Adoption3Integration3 |
| Tagline | Online business insurance for self-employed and small companies in the Netherlands | Algorithmic insurance broker for bars, restaurants and shops |
| Category | Legal & insurance | Legal & insurance |
| Status | Rising Founded 2020, digital-first SME insurer with 40,000+ customers and €10-25M raised | Rising Founded 2019, €1.6M raised in total, a digital broker focused on Italian micro-enterprises |
| Headquarters | Netherlands, Amsterdam | Italy, Milan |
| Founded | 2020 | 2019 |
| From | €7.95/month Business liability from €7.95/month; disability cover from €59/month; no set-up or advice fees, cancel daily | €150/year Business insurance for shops from about €150, cyber from €146; premiums vary by activity; broker remunerated by commission |
| For | restaurants retail services | restaurants retail services |
| Size | independent | independent |
| Serves | ||
| European | EU headquarters · EU-owned · hosting not stated | EU headquarters · EU-owned · hosting not stated |
| Funding | Not disclosed | €1M Pre-Series A (2020-10) Total €1.6M |
| What is new | Daily-cancellable business insurance underwritten fully online with an AI-assisted guide instead of a broker. | Uses a machine-learning quoting engine over 200+ micro-business types to sell a bar or shop a tailored policy online in ten minutes, a segment Italian brokers largely handled on paper. |
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| Website | insify.nl ↗ | lokky.it ↗ |
Our reading
Insify leads on Innovation, Price & terms, Adoption. They are level on Deployment, Ease of use, Integration.
Insify. Best for Dutch self-employed and small shop owners who want liability and contents cover set up online in minutes with no commitment.
Lokky. Best for Italian independent restaurants and shops that want to buy liability, property and the mandatory catastrophe cover online without an agent.
Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made