Otterly.AI vs Peec AI

Otterly.AI (Austria, value score 7.8/10, #1 of 10 in SEO, AEO & GEO) and Peec AI (Germany, 7.8/10, #2) are two of the EU-headquartered SEO, AEO & GEO solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

	Otterly.AI	Peec AI
Value score	7.8 / 10 · #1 in SEO, AEO & GEO	7.8 / 10 · #2 in SEO, AEO & GEO
Market penetration	5.0 / 10	5.0 / 10
Scores	Deployment9Ease of use7Innovation8Price & terms7 Market penetration5.0 Adoption6Integration4	Deployment9Ease of use7Innovation8Price & terms7 Market penetration5.0 Adoption6Integration4
Tagline	Monitor your brand in AI search answers	AI search analytics for brands
Category	SEO, AEO & GEO	SEO, AEO & GEO
Status	Rising Founded 2024 by the Usersnap founders; one of the first AI-search monitoring tools, 40,000 marketing professionals by mid-2026	Rising Founded early 2025; $21M Series A (Singular) within a year, 1,300 customers and >$4M ARR
Headquarters	Austria, Persenbeug	Germany, Berlin
Founded	2024	2025
From	$29/month Lite plan, 15 prompts; Standard $189/month; ~15% off annual; free trial	€75/month 25 prompts on Starter; €169/month for 100 prompts, enterprise from ~€424/month; free trial, 15% off annual
For	retail services	retail services
Size	independent chain	independent chain enterprise
Serves	US GB	GB US
European	EU headquarters · EU-owned · hosting not stated	EU headquarters · EU-owned · hosting not stated
Funding	Not disclosed	$21M Series A (2025-11) Total ~€25M
What is new	Monitors defined search prompts across ChatGPT, AI Overviews, Perplexity and Copilot, reporting mentions, link citations and sentiment — an early (2024) productisation of AI-search monitoring, before most rivals existed.	Tracks brand mentions, sentiment and the cited sources behind AI answers at prompt level, benchmarked daily against competitors across ChatGPT, Perplexity and Gemini — among the first European GEO analytics platforms.
Strengths	Early mover in AI-search monitoring with a Semrush technology partnership Cheapest entry point in the category ($29/month) with a free trial Covers ChatGPT, AI Overviews, Perplexity and Copilot, with Gemini and Claude as add-ons	Emerging European leader in GEO analytics, growing by ~300 customers a month Prompt-level tracking with sentiment and source attribution across the main AI engines Public pricing from €75/month, accessible below enterprise level, with an agency offer
Limits	Monitoring only: no listings management or content execution for local SEO 15 prompts on the entry plan is tight for multi-location merchants	Measures AI visibility but leaves execution (content changes) to the merchant or agency No local-SEO features (listings, reviews); relevant mainly to brands and multi-location marketing teams
Website	otterly.ai ↗	peec.ai ↗

Our reading

They are level on Deployment, Ease of use, Innovation, Price & terms, Adoption, Integration.

Otterly.AI. Best for merchants and small agencies that want affordable monitoring of how AI assistants talk about their business.

Peec AI. Best for marketing teams of brands and multi-location businesses that want hard data on their ChatGPT and Perplexity visibility.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made