Otterly.AI
Monitor your brand in AI search answers
Otterly.AI is an Austrian tool that monitors defined search prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, reporting brand mentions, link citations and sentiment. Founded in 2024 by the team behind Usersnap (Thomas Peham, Josef Trauner, Klaus-M. Schremser), it was one of the first productised AI-search monitoring services and counts 40,000 marketing professionals as users. Entry pricing at $29/month makes it one of the cheapest ways for a merchant to see how AI assistants describe their business.
Our reading. Best for merchants and small agencies that want affordable monitoring of how AI assistants talk about their business.
Strengths
- Early mover in AI-search monitoring with a Semrush technology partnership
- Cheapest entry point in the category ($29/month) with a free trial
- Covers ChatGPT, AI Overviews, Perplexity and Copilot, with Gemini and Claude as add-ons
Limits
- Monitoring only: no listings management or content execution for local SEO
- 15 prompts on the entry plan is tight for multi-location merchants
Founded 2024 by the Usersnap founders; one of the first AI-search monitoring tools, 40,000 marketing professionals by mid-2026
40,000 marketing professionals (Aug 2026); Semrush technology collaboration announced January 2025; registered as OtterlyAI GmbH in Lower Austria