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Sustainability · head-to-head

Too Good To Go vs Vytal

Too Good To Go (Denmark, value score 9.0/10, #1 of 14 in Sustainability) and Vytal (Germany, 7.6/10, #2) are two of the EU-headquartered sustainability solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

Too Good To Go Vytal
Value score9.0 / 10 · #1 in Sustainability7.6 / 10 · #2 in Sustainability
Market penetration7.5 / 105.5 / 10
Scores
Deployment9Ease of use9Innovation10Price & terms7
Market penetration7.5
Adoption10Integration5
Deployment7Ease of use7Innovation9Price & terms6
Market penetration5.5
Adoption6Integration5
TaglineMarketplace app selling unsold food as discounted Surprise BagsDeposit-free reusable containers and cups for takeaway, tracked by app
CategorySustainabilitySustainability
StatusEstablished
120 million registered users and 180,000 active partner stores in 21 countries
Rising
Founded 2019/2020, deposit-free reusable packaging network with 7,000+ partners in 24 countries and €14.2M raised in 2025
HeadquartersDenmark, CopenhagenGermany, Cologne
Founded20152019
FromCommission-based
No upfront cost for partners; the store sets the Surprise Bag price and Too Good To Go keeps a commission per bag (rate not published)
On quote
Restaurants pay per use of containers or a subscription; consumers borrow free via app with no deposit
Forrestaurants retail hospitalityrestaurants hospitality
Sizeindependent chain enterpriseindependent chain enterprise
Serves
EuropeanEU headquarters · EU-owned · hosting not statedEU headquarters · EU-owned · hosting not stated
Funding€25.7M Growth round (2021-01)€14.2M Growth round (2025-03)
What is newCreated the Surprise Bag surplus-food marketplace, the model every other anti-waste app now follows.Deposit-free reusable packaging where each bowl is tracked by QR scan and the restaurant, not the customer, pays per use; a model now copied across Europe.
Strengths
  • Very large user base drives foot traffic
  • No fixed fee, commission per bag
  • Available in most EU countries
  • No deposit for the customer
  • Large partner network for returns
  • Tracking data for reporting
Limits
  • Commission reduces margin on already discounted food
  • Limited control over which customers collect
  • Fee per use borne by the restaurant
  • Return rate depends on customer discipline
Websitetoogoodtogo.com ↗vytal.org ↗
Our reading

Too Good To Go leads on Deployment, Ease of use, Innovation, Price & terms, Adoption. They are level on Integration.

Too Good To Go. Best for any bakery, restaurant or grocer with predictable end-of-day surplus that wants extra revenue and foot traffic with no fixed fee.

Vytal. Best for takeaway restaurants in Germany and neighbouring countries that must offer reusable packaging under the Mehrweg obligation without handling deposits.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made