EstablishedCategory leaderMost innovative in categorySustainability
Too Good To Go
Marketplace app selling unsold food as discounted Surprise Bags
Too Good To Go connects consumers with restaurants, bakeries and supermarkets that have surplus food at the end of the day, sold as discounted Surprise Bags through its app. Founded in Copenhagen, it is the largest surplus-food marketplace worldwide with 180,000 active partners, and is a certified B Corp.
Our reading. Best for any bakery, restaurant or grocer with predictable end-of-day surplus that wants extra revenue and foot traffic with no fixed fee.
What is new here
Created the Surprise Bag surplus-food marketplace, the model every other anti-waste app now follows.Strengths
- Very large user base drives foot traffic
- No fixed fee, commission per bag
- Available in most EU countries
Limits
- Commission reduces margin on already discounted food
- Limited control over which customers collect
Why established
120 million registered users and 180,000 active partner stores in 21 countries
Notable
Over 500 million meals saved since launch; company founded 2015 with the app launched in 2016; B Corp
Also ranked in Sustainability
Head-to-head
Sources consulted
- https://www.toogoodtogo.com/en/press
- https://www.eu-startups.com/2021/01/copenhagen-based-too-good-to-go-lands-e25-7-million-to-expand-further-in-the-us/
Page generated by AI (Claude) from 2 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026