EstablishedMarketing
Metricool
Social media scheduling and analytics tool from Spain
Metricool is a Spanish social media management tool for planning and publishing posts, analysing performance, monitoring competitors and managing ads across Instagram, Facebook, TikTok, LinkedIn, Google Business Profile and others. Founded in 2015 by Laura Montells and Juan Pablo Tejela, it became part of the team.blue group in 2024.
Our reading. Best for a single shop or restaurant that wants to schedule Instagram, TikTok and Google Business Profile posts and check competitors on a free or €16 plan.
Strengths
- Free plan suitable for a single business
- Google Business Profile scheduling
- Competitor benchmarking
Limits
- Less team workflow depth than Agorapulse
- Now owned by a larger hosting group (team.blue, Belgium)
Why established
Founded 2015, over 3 million users, joined the team.blue group in 2024
Notable
Started as Bloggerespacio in 2014; part of team.blue (Ghent) since 2024
Also ranked in Marketing
Sources consulted
Page generated by AI (Claude) from 2 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026