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European alternatives · brand from Canada

European alternatives to Shopify

Shopify (Canada): E-commerce platform. TechForMerchant only ranks companies headquartered in the European Union. Here are the 5 EU-based solutions that cover the same need, ranked by value.

  1. 1
    WiziShopEstablishedE-commerce
    French hosted e-commerce SaaS with built-in AI
    Best for French-speaking independent retailers that want a hosted shop with published pricing, no commission and built-in AI copywriting.
    France, Nicefounded 2008from €24.90/month
    Deployment10Ease of use8Innovation7Price & terms8
    Market penetration5.5
    Adoption5Integration6
    8.0
    value score / 10
  2. 2
    ShoptetEstablishedE-commerce
    Hosted e-shop builder leading in Central Europe
    Best for small retailers in Czechia, Slovakia and Hungary that want a hosted shop with local carriers, payments and accounting pre-integrated and a free entry plan.
    Czechia, Praguefounded 2008free tier
    Deployment10Ease of use8Innovation5Price & terms8
    Market penetration8.0
    Adoption8Integration8
    7.2
    value score / 10
  3. 3
    ShopwareEstablishedE-commerce
    German open-source e-commerce platform for mid-market retailers
    Best for mid-sized German-speaking retailers with an agency or developer that want an open-source, EU-hosted alternative to Shopify with strong B2B features.
    Germany, Schöppingenfounded 2000free tier
    Deployment3Ease of use5Innovation7Price & terms6
    Market penetration9.5
    Adoption9Integration10
    5.6
    value score / 10
  4. 4
    MedusaRisingE-commerce
    Open-source headless commerce platform from Copenhagen
    Best for retail brands and chains with an in-house development team that want a customisable headless commerce engine; not suitable for a shop without developers.
    Denmark, Copenhagenfounded 2021free tier
    Deployment2Ease of use4Innovation7Price & terms7
    Market penetration6.5
    Adoption5Integration8
    5.4
    value score / 10
  5. 5
    PrestaShopEstablishedE-commerce
    Open-source e-commerce software popular in France, Spain and Italy
    Best for cost-conscious shops in France, Spain and Italy with some technical help that want a free open-source platform and a large module ecosystem.
    France, Parisfounded 2007free tier
    Deployment4Ease of use5Innovation4Price & terms7
    Market penetration9.0
    Adoption9Integration9
    4.8
    value score / 10

Questions merchants ask about European e-commerce platform solutions

Is Shopify available in Europe?

Shopify is headquartered in Canada. This comparator does not rank it, because it only lists companies whose registered seat and headquarters are in the European Union. For e-commerce platform, 5 EU-headquartered solutions are ranked here: WiziShop, Shoptet, Shopware, Medusa, PrestaShop.

What do European restaurants and shops use instead of Shopify?

The highest-rated European alternatives are WiziShop (France, 8.0/10), Shoptet (Czechia, 7.2/10), Shopware (Germany, 5.6/10). The value score weighs deployment simplicity, ease of use, innovation (counted double) and price.

How much does a European alternative to Shopify cost?

Entry prices as published or reported: WiziShop €24.90/month · Shoptet Free · Shopware Free · Medusa Free · PrestaShop Free. Scores and prices are refreshed every month.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made