Gift cards & vouchers · head-to-head
Huuray vs Gifty
Huuray (Denmark, value score 7.0/10, #1 of 8 in Gift cards & vouchers) and Gifty (Netherlands, 6.8/10, #2) are two of the EU-headquartered gift cards & vouchers solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.
| Huuray | Gifty | |
|---|---|---|
| Value score | 7.0 / 10 · #1 in Gift cards & vouchers | 6.8 / 10 · #2 in Gift cards & vouchers |
| Market penetration | 5.0 / 10 | 4.0 / 10 |
| Scores | Deployment9Ease of use8Innovation5Price & terms8 Market penetration5.0 Adoption4Integration6 | Deployment9Ease of use9Innovation5Price & terms6 Market penetration4.0 Adoption3Integration5 |
| Tagline | Global gift card and rewards platform for businesses | Digital and physical gift card software for restaurants, salons and shops |
| Category | Gift cards & vouchers | Gift cards & vouchers |
| Status | Rising Smaller Danish player with a free, API-first B2B reward and gift card model; founding year not verified | Rising Small Dutch SaaS focused on gift cards for hospitality and retail with transparent SMB pricing |
| Headquarters | Denmark, Copenhagen | Netherlands, IJsselstein |
| Founded | — | — |
| From | Free Platform described as free to use; costs are the face value of cards; enterprise options on the pricing page | €19/month Start €19/month plus 10% commission per online card; Essential €39 and Pro €69/month with per-card fees; payment fees extra; extra locations €25/month |
| For | retail services restaurants | restaurants hospitality retail services |
| Size | chain enterprise | independent chain |
| Serves | NO GB | |
| European | EU headquarters · EU-owned · hosting not stated | EU headquarters · EU-owned · hosting not stated |
| Funding | Not disclosed | Not disclosed |
| What is new | — | — |
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| Website | huuray.com ↗ | gifty.nl ↗ |
Our reading
Huuray leads on Price & terms, Adoption, Integration. Gifty leads on Ease of use. They are level on Deployment, Innovation.
Huuray. Best for companies that need to send third-party gift cards and rewards via API at face value; not a tool for a merchant issuing its own gift cards.
Gifty. Best for Dutch and Belgian restaurants, salons and small shops that want to sell digital and printed gift cards from their own site for a low monthly fee plus commission.
Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made