RisingCategory leaderUnder the radarGift cards & vouchers
Huuray
Global gift card and rewards platform for businesses
Huuray, based in Valby (Copenhagen), provides a platform and API for companies to send digital gift cards, prepaid cards and rewards from a catalogue of over 5,000 brands in 170+ countries. It is used for employee rewards, customer incentives and loyalty payouts by companies such as Volvo and Deloitte.
Our reading. Best for companies that need to send third-party gift cards and rewards via API at face value; not a tool for a merchant issuing its own gift cards.
Strengths
- Free platform with a very large card catalogue
- API for automated rewards
- Multi-currency
Limits
- Oriented to corporate buyers, not to a merchant issuing its own cards
- Company background not well documented
Why rising
Smaller Danish player with a free, API-first B2B reward and gift card model; founding year not verified
Notable
Address Carl Jacobsens Vej 16 E, Valby; customers include Volvo, Deloitte, DSV and Samsung
Also ranked in Gift cards & vouchers
Head-to-head
Sources consulted
Page generated by AI (Claude) from 1 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026