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Gift cards & vouchers

Digital gift cards, vouchers and experience boxes sold online and at the counter, with redemption in the POS. Regulation on unredeemed balances and VAT differs by country.

What to look for
  • Sale on your site and in store, redemption in the POS
  • Fees per card sold and payout timing
  • Branding and corporate (B2B) sales
  • Reporting of outstanding liabilities
  1. 1
    HuurayRisingCategory leaderUnder the radar
    Global gift card and rewards platform for businesses
    Best for companies that need to send third-party gift cards and rewards via API at face value; not a tool for a merchant issuing its own gift cards.
    Denmark, Copenhagenfree tier
    Deployment9Ease of use8Innovation5Price & terms8
    Market penetration5.0
    Adoption4Integration6
    7.0
    value score / 10
  2. 2
    GiftyRisingUnder the radar
    Digital and physical gift card software for restaurants, salons and shops
    Best for Dutch and Belgian restaurants, salons and small shops that want to sell digital and printed gift cards from their own site for a low monthly fee plus commission.
    Netherlands, IJsselsteinfrom €19/month
    Deployment9Ease of use9Innovation5Price & terms6
    Market penetration4.0
    Adoption3Integration5
    6.8
    value score / 10
  3. 3
    zmyleRisingMost innovative
    Turnkey city gift card that local shops and restaurants redeem at the till
    Best for German trade associations and town councils that want a local gift card their independents can accept without any new equipment.
    Germany, Coesfeldfounded 2017pricing on quote
    Deployment5Ease of use8Innovation7Price & terms6
    Market penetration5.0
    Adoption5Integration5
    6.6
    value score / 10
  4. 4
    KadonationEstablished
    Multi-brand gift vouchers and corporate gifting redeemable at partner shops and restaurants
    Best for Belgian shops and restaurants that want to capture corporate gifting demand by joining a multi-brand voucher network rather than running their own gift card.
    Belgium, Ghentfounded 2014pricing on quote
    Deployment6Ease of use7Innovation5Price & terms5
    Market penetration4.5
    Adoption5Integration4
    5.6
    value score / 10
  5. 5
    VoucherifyEstablishedMost innovative
    API-first promotions, gift cards and loyalty engine
    Best for chains and brands with developers that need programmable coupons, gift cards and loyalty across apps and POS; too expensive and technical for a single shop.
    Poland, Katowicefrom €600/month
    Deployment3Ease of use4Innovation7Price & terms3
    Market penetration7.5
    Adoption6Integration9
    4.8
    value score / 10
  6. 6
    incertEstablished
    Voucher and gift card shop systems for hotels, restaurants and leisure businesses
    Best for DACH hotels, spas and restaurants that want an experience-voucher shop with ticketing and deposits from a long-standing hospitality specialist.
    Austria, Linzfounded 2007pricing on quote
    Deployment5Ease of use6Innovation4Price & terms5
    Market penetration5.0
    Adoption5Integration5
    4.8
    value score / 10
  7. 7
    WonderboxEstablished
    Experience gift boxes that send diners and guests to partner venues
    Best for restaurants, hotels and activity providers that want gift-box redemption traffic from Europe's largest experience gift group and accept opaque partner commissions.
    France, Parisfounded 2004pricing on quote
    Deployment5Ease of use6Innovation3Price & terms4
    Market penetration6.0
    Adoption9Integration3
    4.2
    value score / 10
  8. 8
    AmilonEstablished
    B2B digital gift card distribution and retail processing from Milan
    Best for Italian, Spanish and Polish retail brands that want their gift cards distributed through corporate incentive channels with Zucchetti-group backing; not for an independent merchant.
    Italy, Milanfounded 2007pricing on quote
    Deployment3Ease of use4Innovation4Price & terms3
    Market penetration6.0
    Adoption6Integration6
    3.6
    value score / 10
Also relevant · filed primarily in another category
SolutionStatusHQFoundedFromValueMarketInnov.
Zenchef
Commission-free reservation and guest management for restaurants · primarily Reservations
 Established FRParis 2011 €129/month 7.4 8.0 9/10
Superb
Free POS plus reservations, paid through card fees · primarily Point of sale
 Rising DKCopenhagen 2017 Free 7.2 4.5 6/10
SQUID Loyalty
One app that hosts the loyalty cards of nearly 2,000 independents in Ireland · primarily Loyalty & CRM
 Rising IEDublin 2019 On quote 7.0 4.5 7/10
Leat (formerly Piggy)
All-in-one loyalty, gift card and marketing automation platform from the Netherlands · primarily Loyalty & CRM
 Established NLMaarssen — €79/month 6.8 8.0 6/10
Monizze
Digital meal and gift vouchers accepted in 45,000 shops · primarily Payments
 Established BEBrussels 2011 On quote 6.8 7.5 6/10
resmio
Reservation system with table plan, deposits and marketing tools for German-speaking restaurants · primarily Reservations
 Established DENuremberg 2011 On quote 6.2 6.0 5/10
Head-to-head
Huuray vs GiftyHuuray vs zmyle

Questions merchants ask about European gift cards & vouchers solutions

What is the best European gift cards & vouchers solution for an independent restaurant or shop?

On the value score, which weighs deployment simplicity, ease of use, innovation (counted double) and price and terms, the top three EU-headquartered solutions are Huuray (Denmark, value score 7.0), Gifty (Netherlands, value score 6.8) and zmyle (Germany, value score 6.6). Best for companies that need to send third-party gift cards and rewards via API at face value; not a tool for a merchant issuing its own gift cards.

Which European gift cards & vouchers solutions are the most widely used?

By market penetration, which combines adoption and integrations, the most established are Voucherify (Poland, market penetration 7.5), Wonderbox (France, market penetration 6.0) and Amilon (Italy, market penetration 6.0). Market penetration is shown on every card but does not decide the ranking.

Which gift cards & vouchers solution is the most innovative in Europe?

zmyle (Germany) has the highest innovation score in this category, 7 out of 10. Packages the municipal gift card as a managed service with API and POS redemption, making a coalition gift card viable for towns of a few thousand inhabitants.

What should I check before choosing a gift cards & vouchers solution?

Sale on your site and in store, redemption in the POS; Fees per card sold and payout timing; Branding and corporate (B2B) sales; Reporting of outstanding liabilities. Digital gift cards, vouchers and experience boxes sold online and at the counter, with redemption in the POS. Regulation on unredeemed balances and VAT differs by country.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made