Lecy vs BonusQR

Lecy (France, value score 8.8/10, #1 of 10 in Loyalty) and BonusQR (Slovakia, 7.8/10, #2) are two of the EU-headquartered loyalty solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

	Lecy	BonusQR
Value score	8.8 / 10 · #1 in Loyalty	7.8 / 10 · #2 in Loyalty
Market penetration	2.0 / 10	3.0 / 10
Scores	Deployment9Ease of use9Innovation9Price & terms8 Market penetration2.0 Adoption2Integration2	Deployment10Ease of use9Innovation5Price & terms10 Market penetration3.0 Adoption3Integration3
Tagline	Loyalty in one tap. No app, no card, nothing for staff to do.	Free wallet-pass loyalty cards for small shops, no POS integration needed
Category	Loyalty	Loyalty
Status	Rising Founded 2025 in Paris; first multi-site rollouts from late 2025 in France, Belgium and Croatia, with published testimonials from restaurants in Paris and Nantes and a juice-bar chain in Belgium.	Rising Platform launched 2024 by a small Bratislava company, free tier and Central European focus
Headquarters	France, Paris	Slovakia, Bratislava
Founded	2025	2024
From	€35/month Per shop and per month, tag included: Loyalty €35, Complete €55 (private feedback, Google review prompts, news and offers), Complete + AI visibility €99 at a launch price; annual billing gives two months free; networks from €35 per site, decreasing with size, with an optional 4 to 8 week pilot; no commitment, no installation or training fees	Free Free plan with all loyalty types; €19/month for push notifications and premium features; €69/month advanced; white-label app €690 setup plus €69/month
For	restaurants retail services	restaurants retail services
Size	independent chain	independent
Serves	HR
European	EU headquarters · EU-owned · hosting not stated	EU headquarters · EU-owned · EU hosting stated
Funding	Not disclosed	Not disclosed
What is new	Replaces static QR codes and NFC tags, which can be cheated, with a dynamic tag: each tap creates a single-use link proving the phone was at the till. Nothing to do for staff or customer, identification by smartphone, anonymity if wished.	Brings Apple/Google Wallet loyalty passes to Central European micro-merchants at zero cost, with a shared consumer app that turns individual programmes into a light coalition.
Strengths	Nothing for staff or customers to do: no app, no card, no typing, no POS integration Points tied to a proven visit: single-use links and a minimum delay between two points, three hours by default Live within days: a pre-linked tag, about two minutes of settings, no installation, hardware or training fees AEO module: share of AI answers that cite each shop, city by city and against nearby competitors, plus a Google Business Profile score and a monthly report; an AI agent drafts review replies, posts and profile fixes, published only after approval Built for networks: one account, per-site figures in real time, points shared across the network or kept per site	Genuinely free entry tier and €19/month for the next level No POS integration or hardware: a phone and a QR code are enough Wallet passes plus an optional shared consumer app for cross-merchant discovery
Limits	Rewards the visit, not the spend: not suited to very variable baskets Young company (2025) with a short list of public references The AEO module (AI visibility) is recent and has little track record yet	No integration with tills or reservation systems, so no automatic earning on spend Very young company; customer numbers not disclosed (consumer app has 5K+ downloads)
Website	lecytap.com ↗	bonusqr.com ↗

Our reading

Lecy leads on Innovation. BonusQR leads on Deployment, Price & terms, Adoption, Integration. They are level on Ease of use.

Lecy. Best for businesses that live on repeat visits with a steady basket, such as coffee shops, bakeries, quick-service restaurants, juice bars, hairdressers and gyms, and for franchise networks that want the same loyalty in every outlet, and now their visibility in AI assistants, without an IT project. Not for very variable baskets: the point rewards the visit, not the spend.

BonusQR. Best for a single café or salon in Slovakia, Czechia, Hungary or Poland that wants a digital stamp card today without paying or touching its POS.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 12 Oct 2026 · how this page is made