Loyalty & CRM · head-to-head

Lecy vs BonusQR

Lecy (France, value score 8.8/10, #1 of 10 in Loyalty & CRM) and BonusQR (Slovakia, 7.8/10, #2) are two of the EU-headquartered loyalty & CRM solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

	Lecy	BonusQR
Value score	8.8 / 10 · #1 in Loyalty & CRM	7.8 / 10 · #2 in Loyalty & CRM
Market penetration	2.0 / 10	3.0 / 10
Scores	Deployment9Ease of use9Innovation9Price & terms8 Market penetration2.0 Adoption2Integration2	Deployment10Ease of use9Innovation5Price & terms10 Market penetration3.0 Adoption3Integration3
Tagline	Loyalty in one tap. No app, no card, nothing for staff to do.	Free wallet-pass loyalty cards for small shops, no POS integration needed
Category	Loyalty & CRM	Loyalty & CRM
Status	Rising Founded 2025. First multi-site rollouts in late 2025: a 100+ shop franchise network in France, chains in Belgium and Croatia. Riding the contactless wave: tapping a phone has become the most familiar gesture at the till.	Rising Platform launched 2024 by a small Bratislava company, free tier and Central European focus
Headquarters	France, Paris	Slovakia, Bratislava
Founded	2025	2024
From	€35/month €35 per site per month for networks, €55 per month for a single shop; no commitment; live in one week	Free Free plan with all loyalty types; €19/month for push notifications and premium features; €69/month advanced; white-label app €690 setup plus €69/month
For	restaurants retail services	restaurants retail services
Size	independent chain	independent
Serves	HR
European	EU headquarters · EU-owned · hosting not stated	EU headquarters · EU-owned · EU hosting stated
Funding	Not disclosed	Not disclosed
What is new	Replaces static QR codes and NFC tags, which can be cheated, with a dynamic tag: each tap creates a single-use link proving the phone was at the till. Nothing to do for staff or customer, identification by smartphone, anonymity if wished.	Brings Apple/Google Wallet loyalty passes to Central European micro-merchants at zero cost, with a shared consumer app that turns individual programmes into a light coalition.
Strengths	Nothing for staff to do: no gesture, no training, no extra screen. Works on day one and on the busiest Saturday Live in a week: the tag arrives by post, no POS connection, no IT project Customers keep their privacy: no app, no card, no phone number unless they want the offers Reviews that come naturally: feedback first; mixed feedback stays private so the shop can fix it, happy customers are invited to Google with a bonus point Built for networks: one back-office, per-site figures, points, rewards and branding set per brand or per site €35 per site per month, no commitment: nothing to lose by trying	Genuinely free entry tier and €19/month for the next level No POS integration or hardware: a phone and a QR code are enough Wallet passes plus an optional shared consumer app for cross-merchant discovery
Limits	Rewards the visit, not the spend: not for variable baskets such as supermarkets Young company (2025): a growing but still short list of references Communication is a light direct channel (news, offers, SMS promo codes), not an email-marketing suite	No integration with tills or reservation systems, so no automatic earning on spend Very young company; customer numbers not disclosed (consumer app has 5K+ downloads)
Website	lecytap.com ↗	bonusqr.com ↗

Our reading

Lecy leads on Innovation. BonusQR leads on Deployment, Price & terms, Adoption, Integration. They are level on Ease of use.

Lecy. The closest thing to a stamp card that customers actually keep. Best for businesses that live on repeat visits with a steady basket: coffee shops, bakeries, fast food, juice bars, hairdressers, gyms, and the franchise networks that run them. Sets up in a week without an IT project, which is what multi-site brands come for. Not for variable baskets such as supermarkets: the point rewards the visit, not the spend.

BonusQR. Best for a single café or salon in Slovakia, Czechia, Hungary or Poland that wants a digital stamp card today without paying or touching its POS.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made