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Loyalty & CRM

Stamp cards, points, cashback and customer databases, from an NFC tag at the counter to a full marketing CRM. The trade-off is friction for the customer versus depth of data for the merchant.

What to look for
  • How the customer joins: tag, QR, app, card, payment card
  • Ownership and export of customer data
  • Campaign tools (SMS, email, wallet passes)
  • Pricing per shop and per contact
  1. 1
    LecyRisingCategory leaderMost innovativeUnder the radar
    Loyalty in one tap. No app, no card, nothing for staff to do.
    The closest thing to a stamp card that customers actually keep. Best for businesses that live on repeat visits with a steady basket: coffee shops, bakeries, fast food, juice bars, hairdressers, gyms, and the franchise networks that run them. Sets up in a week without an IT project, which is what multi-site brands come for. Not for variable baskets such as supermarkets: the point rewards the visit, not the spend.
    France, Parisfounded 2025from €35/month
    Deployment9Ease of use9Innovation9Price & terms8
    Market penetration2.0
    Adoption2Integration2
    8.8
    value score / 10
  2. 2
    BonusQRRisingUnder the radar
    Free wallet-pass loyalty cards for small shops, no POS integration needed
    Best for a single café or salon in Slovakia, Czechia, Hungary or Poland that wants a digital stamp card today without paying or touching its POS.
    Slovakia, Bratislavafounded 2024free tier
    Deployment10Ease of use9Innovation5Price & terms10
    Market penetration3.0
    Adoption3Integration3
    7.8
    value score / 10
  3. 3
    JoynEstablished
    Shared loyalty network for local merchants
    Best for independent Belgian shops, salons and horeca that want a ready-made loyalty programme with a large existing user base.
    Belgium, Hasseltfounded 2014from €16.96/month
    Deployment9Ease of use9Innovation6Price & terms7
    Market penetration6.5
    Adoption7Integration6
    7.4
    value score / 10
  4. 4
    SQUID LoyaltyRising
    One app that hosts the loyalty cards of nearly 2,000 independents in Ireland
    Best for Irish independents that want to join an existing local loyalty network with real users instead of launching a stand-alone card.
    Ireland, Dublinfounded 2019pricing on quote
    Deployment7Ease of use8Innovation7Price & terms6
    Market penetration4.5
    Adoption5Integration4
    7.0
    value score / 10
  5. 5
    Leat (formerly Piggy)Established
    All-in-one loyalty, gift card and marketing automation platform from the Netherlands
    Best for Benelux and German merchants that want loyalty, gift cards, vouchers and email automation in one transparently priced platform with broad POS connectivity.
    Netherlands, Maarssenfrom €79/month
    Deployment8Ease of use7Innovation6Price & terms7
    Market penetration8.0
    Adoption8Integration8
    6.8
    value score / 10
  6. 6
    LoyolyRisingUnder the radar
    Loyalty and referral programmes for online brands
    Best for Shopify-based online brands in France and the UK that want loyalty and referral in one self-serve app; no use for physical points of sale.
    France, Nantesfounded 2020from £99/month
    Deployment9Ease of use7Innovation5Price & terms7
    Market penetration5.0
    Adoption4Integration6
    6.6
    value score / 10
  7. 7
    Hey PongoEstablished
    Loyalty, CRM and SMS marketing for restaurants and shops
    Best for French restaurants and fast-casual chains that want loyalty, SMS campaigns and review collection from one counter tablet and accept performance-based pricing.
    France, Saint-Mandéfounded 2017pricing on quote
    Deployment5Ease of use6Innovation6Price & terms4
    Market penetration6.5
    Adoption7Integration6
    5.4
    value score / 10
  8. 8
    hello againRising
    Branded loyalty app with push marketing and CRM for local businesses and chains
    Best for DACH bakeries, pharmacies and small chains that specifically want their own branded loyalty app with push notifications and can wait several weeks for go-live.
    Austria, Linzfounded 2017pricing on quote
    Deployment4Ease of use6Innovation5Price & terms4
    Market penetration5.0
    Adoption5Integration5
    4.8
    value score / 10
  9. 9
    VoyadoEstablished
    Customer loyalty and experience suite for Nordic and European retailers
    Best for Nordic and Northern European retail chains that want enterprise loyalty, personalisation and AI search from one supplier; out of reach for single stores.
    Sweden, Norrköpingfounded 2005pricing on quote
    Deployment2Ease of use3Innovation7Price & terms2
    Market penetration7.5
    Adoption7Integration8
    4.2
    value score / 10
  10. 10
    SplioEstablished
    Loyalty, CDP and marketing automation platform for retail brands
    Best for mid-size and large retail brands in France, Spain or Italy that need a CDP, loyalty and marketing automation in one enterprise contract; not for an independent shop.
    France, Parisfounded 2001pricing on quote
    Deployment2Ease of use4Innovation6Price & terms2
    Market penetration6.5
    Adoption6Integration7
    4.0
    value score / 10
Also relevant · filed primarily in another category
SolutionStatusHQFoundedFromValueMarketInnov.
Satispay
Account-to-account mobile payment network from Italy · primarily Payments
 Established ITMilan 2013 1% per transaction 8.6 7.5 8/10
Brevo
Email, SMS, WhatsApp and CRM marketing platform for SMEs · primarily Marketing
 Established FRParis 2012 Free 8.2 10.0 7/10
Sunday
QR code pay-at-table, tips and reviews for restaurants · primarily Payments
 Rising FRParis 2021 On quote 7.6 7.0 10/10
Huuray
Global gift card and rewards platform for businesses · primarily Gift cards & vouchers
 Rising DKCopenhagen — Free 7.0 5.0 5/10
Qerko
QR pay-at-table, ordering and loyalty with its own payment licence · primarily Payments
 Rising CZPrague 2019 On quote 6.8 6.0 7/10
Obypay
QR ordering, kiosks and loyalty in one platform · primarily Self-ordering & kiosks
 Rising FRBordeaux 2016 €79/month 6.6 5.5 6/10
Chatarmin
WhatsApp newsletters, flows and AI support for DACH shops and brands · primarily Marketing
 Rising ATVienna 2022 On quote 6.4 6.0 7/10
refive
Digital receipts that ask for a review and enrol loyalty at the moment of payment · primarily Reviews & listings
 Rising DEBerlin 2020 On quote 6.4 5.5 7/10
Flipdish
Branded online ordering, kiosks and QR for restaurants · primarily Online ordering
 Established IEDublin 2015 On quote 6.0 7.0 6/10
Cegid Revo
iPad POS for Spanish hospitality (Revo XEF) · primarily Point of sale
 Established ESManresa (Barcelona) 2013 On quote 5.6 6.0 6/10
anyKrowd
Cashless wallets, ticketing and CRM for venues · primarily Payments
 Rising BEBrussels 2022 On quote 5.4 2.5 6/10
Dishop
Commission-free ordering app with delivery fleet tools · primarily Online ordering
 Rising FRFrance 2019 On quote 5.4 4.5 5/10
Voucherify
API-first promotions, gift cards and loyalty engine · primarily Gift cards & vouchers
 Established PLKatowice — €600/month 4.8 7.5 7/10
incert
Voucher and gift card shop systems for hotels, restaurants and leisure businesses · primarily Gift cards & vouchers
 Established ATLinz 2007 On quote 4.8 5.0 4/10
Smoothr
Self-ordering terminals, apps and AI vending for chains · primarily Self-ordering & kiosks
 Rising DEBerlin — On quote 4.6 4.5 6/10
Vectron Systems
German POS hardware and software for hospitality and bakeries · primarily Point of sale
 Established DEMünster 1990 On quote 3.8 7.0 3/10
Amilon
B2B digital gift card distribution and retail processing from Milan · primarily Gift cards & vouchers
 Established ITMilan 2007 On quote 3.6 6.0 4/10
Head-to-head
Lecy vs BonusQRLecy vs Joyn

Questions merchants ask about European loyalty & crm solutions

What is the best European loyalty & crm solution for an independent restaurant or shop?

On the value score, which weighs deployment simplicity, ease of use, innovation (counted double) and price and terms, the top three EU-headquartered solutions are Lecy (France, value score 8.8), BonusQR (Slovakia, value score 7.8) and Joyn (Belgium, value score 7.4). The closest thing to a stamp card that customers actually keep. Best for businesses that live on repeat visits with a steady basket: coffee shops, bakeries, fast food, juice bars, hairdressers, gyms, and the franchise networks that run them. Sets up in a week without an IT project, which is what multi-site brands come for. Not for variable baskets such as supermarkets: the point rewards the visit, not the spend.

Which European loyalty & crm solutions are the most widely used?

By market penetration, which combines adoption and integrations, the most established are Leat (formerly Piggy) (Netherlands, market penetration 8.0), Voyado (Sweden, market penetration 7.5) and Joyn (Belgium, market penetration 6.5). Market penetration is shown on every card but does not decide the ranking.

Which loyalty & crm solution is the most innovative in Europe?

Lecy (France) has the highest innovation score in this category, 9 out of 10. Replaces static QR codes and NFC tags, which can be cheated, with a dynamic tag: each tap creates a single-use link proving the phone was at the till. Nothing to do for staff or customer, identification by smartphone, anonymity if wished.

What should I check before choosing a loyalty & crm solution?

How the customer joins: tag, QR, app, card, payment card; Ownership and export of customer data; Campaign tools (SMS, email, wallet passes); Pricing per shop and per contact. Stamp cards, points, cashback and customer databases, from an NFC tag at the counter to a full marketing CRM. The trade-off is friction for the customer versus depth of data for the merchant.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made