Lecy
Loyalty in one tap. No app, no card, nothing for staff to do.
Lecy turns the stamp card into a single tap. An NFC tag sits at the till, the customer holds their phone to it for a second and the visit is counted. The first time, one Face ID or Touch ID confirmation; from then on the phone is recognised on its own. No app to download, no card to carry, no number to type, no till integration, and nothing for staff to do. Under the hood, every tap generates a unique, encrypted, short-lived link: a point can only be earned by a phone that was actually at the till, so the programme stays fair and the figures stay true. Adopted since late 2025 by a 100+ shop franchise network in France and by chains in Belgium and Croatia, alongside independent cafés and restaurants in Paris.
Our reading. The closest thing to a stamp card that customers actually keep. Best for businesses that live on repeat visits with a steady basket: coffee shops, bakeries, fast food, juice bars, hairdressers, gyms, and the franchise networks that run them. Sets up in a week without an IT project, which is what multi-site brands come for. Not for variable baskets such as supermarkets: the point rewards the visit, not the spend.
Strengths
- Nothing for staff to do: no gesture, no training, no extra screen. Works on day one and on the busiest Saturday
- Live in a week: the tag arrives by post, no POS connection, no IT project
- Customers keep their privacy: no app, no card, no phone number unless they want the offers
- Reviews that come naturally: feedback first; mixed feedback stays private so the shop can fix it, happy customers are invited to Google with a bonus point
- Built for networks: one back-office, per-site figures, points, rewards and branding set per brand or per site
- €35 per site per month, no commitment: nothing to lose by trying
Limits
- Rewards the visit, not the spend: not for variable baskets such as supermarkets
- Young company (2025): a growing but still short list of references
- Communication is a light direct channel (news, offers, SMS promo codes), not an email-marketing suite
Founded 2025. First multi-site rollouts in late 2025: a 100+ shop franchise network in France, chains in Belgium and Croatia. Riding the contactless wave: tapping a phone has become the most familiar gesture at the till.
A Paris lunch restaurant: 350 programme members and 60 Google reviews in four months, with a tag on the counter and nothing else.