Lecy
Loyalty in one tap. No app, no card, nothing for staff to do.
Lecy replaces the stamp card with a tap. An NFC tag sits at the till; the customer holds their phone to it and earns one point per visit. On the first tap only, Face ID or a fingerprint creates an access key: no app, no account, no card, no till integration, nothing for staff to do, and the customer stays anonymous by default. Each tap generates a unique, short-lived link, so only a phone that was at the till earns a point. The Complete plan adds private feedback and Google review prompts, and the AEO module (AI visibility) measures how ChatGPT, Gemini, Perplexity, Claude and Google Maps cite each shop, with an AI agent that prepares the actions to climb.
Our reading. Best for businesses that live on repeat visits with a steady basket, such as coffee shops, bakeries, quick-service restaurants, juice bars, hairdressers and gyms, and for franchise networks that want the same loyalty in every outlet, and now their visibility in AI assistants, without an IT project. Not for very variable baskets: the point rewards the visit, not the spend.
Strengths
- Nothing for staff or customers to do: no app, no card, no typing, no POS integration
- Points tied to a proven visit: single-use links and a minimum delay between two points, three hours by default
- Live within days: a pre-linked tag, about two minutes of settings, no installation, hardware or training fees
- AEO module: share of AI answers that cite each shop, city by city and against nearby competitors, plus a Google Business Profile score and a monthly report; an AI agent drafts review replies, posts and profile fixes, published only after approval
- Built for networks: one account, per-site figures in real time, points shared across the network or kept per site
Limits
- Rewards the visit, not the spend: not suited to very variable baskets
- Young company (2025) with a short list of public references
- The AEO module (AI visibility) is recent and has little track record yet
Founded 2025 in Paris; first multi-site rollouts from late 2025 in France, Belgium and Croatia, with published testimonials from restaurants in Paris and Nantes and a juice-bar chain in Belgium.
A Paris lunch restaurant reported 350 programme members and 60 Google reviews in four months; published testimonials cite Google ratings rising month after month; works on iPhone XS and later and on most NFC-enabled Android phones.
- https://www.lecytap.com/
- https://www.lecytap.com/tarifs
- https://www.lecytap.com/faq
- https://www.lecytap.com/visibilite-ia/