Sendcloud vs Shopopop

Sendcloud (Netherlands, value score 7.6/10, #1 of 10 in Delivery & shipping) and Shopopop (France, 7.0/10, #3) are two of the EU-headquartered delivery & shipping solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

	Sendcloud	Shopopop
Value score	7.6 / 10 · #1 in Delivery & shipping	7.0 / 10 · #3 in Delivery & shipping
Market penetration	9.0 / 10	6.0 / 10
Scores	Deployment10Ease of use8Innovation6Price & terms8 Market penetration9.0 Adoption9Integration9	Deployment6Ease of use7Innovation8Price & terms6 Market penetration6.0 Adoption7Integration5
Tagline	All-in-one shipping platform for online shops	Crowd-shipping: neighbours deliver your customers' purchases
Category	Delivery & shipping	Delivery & shipping
Status	Established Founded 2012, 23,000+ merchants and a €150M Series C led by SoftBank in 2021	Established Founded 2015, 7,500 retailers and 200,000 registered private deliverers across four countries
Headquarters	Netherlands, Eindhoven	France, Nantes
Founded	2012	2015
From	Free Free plan up to 20 parcels/month (€0.10 per label); Lite €28, Growth €87, Premium €175, Pro €639 per month; 14-day trial	On quote Per-delivery price; company claims 20-50% cheaper than traditional last-mile; deliverers receive an average tip of about €6
For	retail	retail
Size	independent chain	independent chain
Serves	UK
European	EU headquarters · EU-owned · hosting not stated	EU headquarters · EU-owned · hosting not stated
Funding	€150M Series C (2021-09)	€20M Series B (2021-12)
What is new	Adds AI-driven delivery tracking (Tracey) and checkout delivery options on top of a multi-carrier label platform.	Crowd-shipping model where private individuals deliver purchases on journeys they were already making, cutting cost and emissions per parcel.
Strengths	Free tier and quick carrier contracts for small shops Branded tracking and returns portal 400,000+ service points across Europe	Low-cost home delivery for retailers without a fleet Works in rural and suburban areas Integrates with retailer order systems
Limits	Per-label fees on top of subscription Aimed at parcel shipping, not local same-day delivery	Service quality depends on the local community of deliverers Not suitable for hot food or time-critical restaurant orders
Website	sendcloud.com ↗	shopopop.com ↗

Our reading

Sendcloud leads on Deployment, Ease of use, Price & terms, Adoption, Integration. Shopopop leads on Innovation.

Sendcloud. Best for small and mid-sized online shops across Europe that ship parcels and want one platform for carriers, labels, tracking and returns with a free entry tier.

Shopopop. Best for supermarkets, garden centres and local retailers in France, Spain, Italy or Belgium that want low-cost same-day delivery of non-perishable orders, including in rural areas.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made