Delivery & shipping
Marketplaces, courier networks, order aggregation and, for retailers, parcel shipping. Commission levels and data ownership are the two questions to settle before signing.
- Commission and payout terms
- Own-channel delivery options
- Integration into the POS and kitchen
- Shipping label costs at your volume
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1SendcloudEstablishedCategory leaderAll-in-one shipping platform for online shopsBest for small and mid-sized online shops across Europe that ship parcels and want one platform for carriers, labels, tracking and returns with a free entry tier.Netherlands, Eindhovenfounded 2012free tierDeployment10Ease of use8Innovation6Price & terms8Market penetration9.0Adoption9Integration97.6value score / 10
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2CoopCycleRisingMost innovativeUnder the radarOpen-source delivery platform run by a federation of bike-courier co-opsBest for independent restaurants and shops in cities with a CoopCycle member co-op that want cargo-bike delivery and an ordering page without marketplace commissions.France, Parisfounded 2017from €49/monthDeployment5Ease of use6Innovation9Price & terms8Market penetration5.0Adoption4Integration67.4value score / 10
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3ShopopopEstablishedCrowd-shipping: neighbours deliver your customers' purchasesBest for supermarkets, garden centres and local retailers in France, Spain, Italy or Belgium that want low-cost same-day delivery of non-perishable orders, including in rural areas.France, Nantesfounded 2015pricing on quoteDeployment6Ease of use7Innovation8Price & terms6Market penetration6.0Adoption7Integration57.0value score / 10
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4StuartEstablishedOn-demand courier network for restaurants, grocers and retailersBest for restaurants and retailers in France, the UK or Poland that take orders on their own site and want couriers on demand through an API or dashboard.France, Parisfounded 2015pricing on quoteDeployment7Ease of use7Innovation6Price & terms5Market penetration8.0Adoption8Integration86.2value score / 10
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5WoltEstablishedDelivery marketplace and Wolt Drive courier service, run from HelsinkiBest for restaurants and retailers in the Nordics, Baltics and Central Europe that need the dominant local delivery marketplace and optional white-label couriers.Finland, Helsinkifounded 2014from Commission per orderDeployment7Ease of use8Innovation6Price & terms4Market penetration8.5Adoption10Integration76.2value score / 10
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6BringlyRisingUnder the radarRouting engine that picks the greenest courier for each same-day parcelBest for Dutch city-centre retailers that want same-day, low-emission delivery from the store without running their own couriers.Netherlands, Amsterdamfounded 2019pricing on quoteDeployment6Ease of use7Innovation6Price & terms5Market penetration5.0Adoption3Integration76.0value score / 10
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7UrbikeRisingUnder the radarCooperative cargo-bike logistics for city merchantsBest for Brussels shops, pharmacies and local chains replacing van deliveries in the city core.Belgium, Brusselsfounded 2018pricing on quoteDeployment7Ease of use8Innovation6Price & terms3Market penetration2.5Adoption3Integration26.0value score / 10
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8BigblueRisingUnder the radarE-commerce fulfilment and delivery experience for D2C brandsBest for direct-to-consumer brands on Shopify in France or Spain that want to outsource fulfilment fully rather than a physical shop needing replenishment.France, Parisfounded 2018pricing on quoteDeployment5Ease of use8Innovation5Price & terms5Market penetration5.5Adoption4Integration75.6value score / 10
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9UrbantzEstablishedSustainable last-mile delivery orchestration for retailersBest for retail and grocery chains running high-volume home delivery across several carriers and cities.Belgium, Brusselsfounded 2015pricing on quoteDeployment4Ease of use6Innovation7Price & terms3Market penetration6.5Adoption6Integration75.4value score / 10
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10Just Eat Takeaway.comEstablishedMarketplace platform: Just Eat, Takeaway.com, Lieferando, ThuisbezorgdBest for restaurants that want maximum consumer reach in the Netherlands, Germany, the UK and similar markets and accept commission-based margins and no ownership of customer data.Netherlands, Amsterdamfounded 2000from Commission per orderDeployment7Ease of use8Innovation4Price & terms4Market penetration8.5Adoption10Integration75.4value score / 10
| Solution | Status | HQ | Founded | From | Value | Market | Innov. | |
|---|---|---|---|---|---|---|---|---|
Pleez Menu-pricing and promotion analytics for delivery platforms · primarily Analytics & data |
Rising | PTLisbon | 2020 | €74.90/month | 8.2 | 5.0 | 9/10 | |
HubRise Integration hub linking POS, online ordering and delivery apps · primarily Online ordering |
Established | FRParis | 2015 | €35/month | 8.0 | 8.0 | 7/10 | |
Deliverect Delivery-platform order aggregation into the POS · primarily Online ordering |
Established | BEGhent | 2018 | On quote | 7.2 | 10.0 | 9/10 | |
LivePepper Commission-free ordering websites for restaurants · primarily Online ordering |
Established | FRSophia Antipolis | — | €39/month | 6.4 | 5.5 | 4/10 | |
RusHour One tablet for all delivery-platform orders · primarily Online ordering |
Rising | FRParis | 2020 | On quote | 6.0 | 7.0 | 5/10 | |
Dishop Commission-free ordering app with delivery fleet tools · primarily Online ordering |
Rising | FRFrance | 2019 | On quote | 5.4 | 4.5 | 5/10 | |
SIDES All-in-one system for delivery and takeaway restaurants · primarily Online ordering |
Established | DEBerlin | 2014 | On quote | 5.0 | 6.5 | 5/10 |
Questions merchants ask about European delivery & shipping solutions
What is the best European delivery & shipping solution for an independent restaurant or shop?
On the value score, which weighs deployment simplicity, ease of use, innovation (counted double) and price and terms, the top three EU-headquartered solutions are Sendcloud (Netherlands, value score 7.6), CoopCycle (France, value score 7.4) and Shopopop (France, value score 7.0). Best for small and mid-sized online shops across Europe that ship parcels and want one platform for carriers, labels, tracking and returns with a free entry tier.
Which European delivery & shipping solutions are the most widely used?
By market penetration, which combines adoption and integrations, the most established are Sendcloud (Netherlands, market penetration 9.0), Wolt (Finland, market penetration 8.5) and Just Eat Takeaway.com (Netherlands, market penetration 8.5). Market penetration is shown on every card but does not decide the ranking.
Which delivery & shipping solution is the most innovative in Europe?
CoopCycle (France) has the highest innovation score in this category, 9 out of 10. A platform cooperative model in which the delivery software is licensed only to co-ops, giving local shops a courier network and storefront that no VC-backed marketplace owns.
What should I check before choosing a delivery & shipping solution?
Commission and payout terms; Own-channel delivery options; Integration into the POS and kitchen; Shipping label costs at your volume. Marketplaces, courier networks, order aggregation and, for retailers, parcel shipping. Commission levels and data ownership are the two questions to settle before signing.