techformerchant.eu Made by AI· updated 23 Sep 2026
HomeRunDelivery & shipping
EstablishedCategory leaderDelivery & shipping

Sendcloud

All-in-one shipping platform for online shops

Netherlands, Eindhoven Founded 2012 sendcloud.com ↗

Sendcloud is a Dutch shipping software that connects web shops (Shopify, WooCommerce, Magento and others) to 80+ carriers to print labels, offer checkout delivery options, track parcels and handle returns. Over 23,000 European merchants use it. SoftBank Vision Fund 2 led a €150M Series C in 2021, and the company acquired AI start-up Tracey in 2023.

Our reading. Best for small and mid-sized online shops across Europe that ship parcels and want one platform for carriers, labels, tracking and returns with a free entry tier.

What is new here
Adds AI-driven delivery tracking (Tracey) and checkout delivery options on top of a multi-carrier label platform.

Strengths

  • Free tier and quick carrier contracts for small shops
  • Branded tracking and returns portal
  • 400,000+ service points across Europe

Limits

  • Per-label fees on top of subscription
  • Aimed at parcel shipping, not local same-day delivery
Why established

Founded 2012, 23,000+ merchants and a €150M Series C led by SoftBank in 2021

Notable

Founded by Rob van den Heuvel and two friends running an online store; acquired Tracey (AI delivery tracking) in 2023

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Sources consulted
Page generated by AI (Claude) from 2 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026