Accurat.ai
Consumer location panel analytics for retail
Accurat.ai runs opt-in smartphone panels (330,000 panelists in Belgium, 500,000+ in the Netherlands) whose anonymised location data shows where consumers actually shop. Retailers get near-real-time metrics on store visits, share of wallet, cross-shopping and competitor switching. Customers include Delhaize Belgium, Lidl Belgium & Luxembourg, Brico and vanHaren.
Our reading. Best for Benelux retail chains benchmarking real store visits and share of wallet against competitors.
Strengths
- Observed shopping behaviour instead of declarative surveys
- Near-real-time competitive benchmarking per catchment area
- Consent-based panel model, GDPR-positioned
Limits
- Panel depth limited to Benelux so far
- Aimed at chains and brands, not single shops
Founded 2018; only ~€1M raised (2024) yet used by Delhaize and Lidl Belgium — a small team with big-brand clients
Founded by Bart Muskala and Steven Van Canneyt; backers include angels Lorenz Bogaert and Toon Coppens; expanding toward Germany