EstablishedAnalytics & data
Mytraffic
Footfall and location intelligence for physical retail
Mytraffic measures and qualifies pedestrian traffic in front of any address in Europe using anonymised mobile data, giving retailers, restaurant chains and landlords benchmarks, catchment analysis and site-selection tools. In January 2024 it acquired Spanish location-intelligence platform Geoblink, extending coverage to ten countries.
Our reading. Best for retail and restaurant chains choosing new sites or benchmarking traffic against competitors; a single store will find it oversized and costly.
What is new here
Measures footfall in front of any address from anonymised mobile data, so benchmarking and site selection need no sensors in the store.Strengths
- Footfall data for any location without sensors
- Site-selection and competitor benchmarking
- GDPR-compliant aggregated data
Limits
- Designed for chains and property players, not single stores
- Pricing on quote
Why established
European leader in footfall analytics with 400+ clients after acquiring Geoblink in 2024; €30M Series B
Notable
Acquired Geoblink (Madrid, founded 2015) in January 2024; over 100 employees
Also ranked in Analytics & data
Sources consulted
- https://alven.co/news/mytraffic-seriesb
- https://www.nautacapital.com/news-insights/mytraffic-acquires-the-spanish-location-management-platform-geoblink-to-become-european-leader
Page generated by AI (Claude) from 2 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026