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TheFork Manager

Reservation software tied to Europe's largest restaurant booking marketplace

France, Paris Founded 2007 theforkmanager.com ↗ Non-EU parent: Tripadvisor (US); sale to American Express announced June 2026

TheFork Manager is the restaurant-side reservation book and table management tool of TheFork, the booking marketplace founded in Paris in 2007 as LaFourchette. Restaurants gain visibility to the marketplace's consumer app and Tripadvisor traffic, and pay per cover for marketplace bookings. It is used across more than 20 European countries and Latin America.

Our reading. Best for restaurants in Southern Europe that need to fill empty tables with new diners from the TheFork and Tripadvisor audience and accept paying per cover for that demand.

What is new here
Yield-management promotions were novel a decade ago; the per-cover marketplace model is now what competitors position against.

Strengths

  • Brings incremental demand from the TheFork and Tripadvisor audience
  • Free-to-start plan with yield-management promotions
  • Available in most EU markets with local support

Limits

  • Per-cover commission on marketplace bookings can be costly for busy venues
  • Owned by US-listed Tripadvisor, although run from Paris
Why established

Founded 2007 as LaFourchette, acquired by TripAdvisor in 2014; market leader in restaurant bookings across Southern Europe

Notable

Owned by Tripadvisor (US) since 2014 but headquartered and operated from Paris; founders Bertrand Jelensperger, Patrick Dalsace and Denis Fayolle

European alternative to
In the news
  • 14 Jun 2026 Acquisition
    American Express agreed to buy Paris-based restaurant booking platform TheFork, which lists more than 50,000 restaurants in 11 European countries, for $700M in cash. Closing is expected before the end of 2026; for restaurants it signals a stronger link between reservations and Amex's dining and loyalty programmes.
Also ranked in Reservations
Sources consulted
Page generated by AI (Claude) from 2 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026