Trustpilot
Open review platform used by consumers and businesses worldwide
Trustpilot is a Copenhagen-headquartered open review platform where consumers publish reviews of businesses. Companies use the free or paid business tools to invite reviews, display TrustBoxes, respond to feedback and feed Google Seller Ratings. It is publicly listed in London (TRST) and employs around 1,000 people.
Our reading. Best for online shops and service businesses that need the most recognised consumer review badge in Europe and can live with an annual paid plan for the richer tools.
Strengths
- Very high consumer recognition across Europe
- Free plan to claim and manage a profile
- Integrations with Google Seller Ratings and ecommerce platforms
Limits
- Open platform: anyone can review, so moderation disputes are common
- Paid plans priced in USD and billed annually
Founded 2007, listed on the London Stock Exchange since 2021, 330M reviews and $210M revenue (2024)
Listed on LSE (TRST) in March 2021; removed 4.5M fake reviews in 2024; founder Peter Holten Mühlmann