MARA AI
AI assistant that drafts personalised replies to guest reviews
MARA generates individual responses to Google, Booking.com and Tripadvisor reviews in the venue's own tone, collects reviews in one inbox and analyses sentiment by department. A Chrome extension lets staff reply on any review site, and an 'Ask Reviews Anything' feature answers questions about the feedback in natural language. It is used by more than 2,000 hotels and restaurants, mostly in German-speaking Europe.
Our reading. Best for independent hotels and restaurants that receive dozens of reviews a month and want to answer every one in their own voice without hiring an agency.
Strengths
- Self-serve with a free plan and no credit card trial
- Brand-voice learning and smart snippets for recurring complaints
- Rated 4.8/5 on Hotel Tech Report with 465 reviews; 2026 category award
Limits
- Built primarily around hotels; restaurant-specific features are thinner
- Public price list not published; PMS integrations still limited
Founded 2020, small seed-funded team (about 9 staff) with an AI-first review-reply product
MARA Solutions GmbH; 2,000+ customers; Hotel Tech Report Best Reputation Management Software 2026; three seed rounds (amounts undisclosed)
- https://www.mara-solutions.com/use-cases/hospitality
- https://hoteltechreport.com/marketing/reputation-management/mara-ai-review-assistant
- https://www.crunchbase.com/organization/mara-solutions