Twice Commerce
One system for rental, resale and subscription with serialised inventory
Twice Commerce (legal name Rentle Oy) is a circular commerce platform that lets a shop rent out, resell or subscribe products from the same serialised inventory, online and in store. It provides an online storefront, in-store order creation and kiosk mode, barcode-based item assignment, multi-location availability and dynamic pricing per model. Customers range from bike and ski shops to Decathlon, Intersport and Motonet; the company reports 2 million orders across 20 countries and in 2025 added API and MCP access for AI agents.
Our reading. Best for sports, outdoor and equipment retailers that want to add rental or second-hand sales alongside their existing shop without a separate system per model.
Strengths
- Handles rental, second-hand resale and subscriptions together rather than as separate plugins
- Serialised, per-item inventory suits repair, rental and resale flows that standard e-commerce cannot track
- Shopify and Stripe integrations plus an open API and MCP endpoint
Limits
- Pricing not verified publicly; larger merchants go through demos
- Not a full retail POS; typical shops still need a primary till for new goods
- Small Finnish company competing with rental modules from larger platforms
Founded 2019 as Rentle, €3.8M seed in 2022, rebranded Twice in 2023; still seed-stage with a small team
Founder and CEO Tuomo Laine; customers include Decathlon, Intersport, Bauhaus, Motonet, Nikon and Kärcher; 'Twice 2.0' launched with AI-agent access via API and MCP; part of the Unreasonable Group portfolio
- https://www.twicecommerce.com/
- https://www.eu-startups.com/2022/09/finnish-startup-rentle-is-helping-retailers-go-circular-and-has-just-scored-e3-8-million/
- https://www.crunchbase.com/organization/twicecommerce