European alternatives to Punchh / Como
Punchh / Como (US / Israel): Loyalty for restaurants and shops. TechForMerchant only ranks companies headquartered in the European Union. Here are the 5 EU-based solutions that cover the same need, ranked by value.
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1LecyRisingUnder the radarLoyaltyLoyalty in one tap. No app, no card, nothing for staff to do.Best for businesses that live on repeat visits with a steady basket, such as coffee shops, bakeries, quick-service restaurants, juice bars, hairdressers and gyms, and for franchise networks that want the same loyalty in every outlet, and now their visibility in AI assistants, without an IT project. Not for very variable baskets: the point rewards the visit, not the spend.France, Parisfounded 2025from €35/monthDeployment9Ease of use9Innovation9Price & terms8Market penetration2.0Adoption2Integration28.8value score / 10
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2Leat (formerly Piggy)EstablishedLoyaltyAll-in-one loyalty, gift card and marketing automation platform from the NetherlandsBest for Benelux and German merchants that want loyalty, gift cards, vouchers and email automation in one transparently priced platform with broad POS connectivity.Netherlands, Maarssenfrom €79/monthDeployment8Ease of use7Innovation6Price & terms7Market penetration8.0Adoption8Integration86.8value score / 10
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3LoyolyRisingUnder the radarLoyaltyLoyalty and referral programmes for online brandsBest for Shopify-based online brands in France and the UK that want loyalty and referral in one self-serve app; no use for physical points of sale.France, Nantesfounded 2020from £99/monthDeployment9Ease of use7Innovation5Price & terms7Market penetration5.0Adoption4Integration66.6value score / 10
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4PongoEstablishedLoyaltyMarketing platform for restaurants: loyalty, reviews, local presence and campaignsBest for restaurant groups and franchise networks that want loyalty, reviews, local presence and campaigns in one platform, with onboarding included and a quote after a demo.France, Saint-Mandéfounded 2017pricing on quoteDeployment5Ease of use6Innovation6Price & terms4Market penetration6.5Adoption7Integration65.4value score / 10
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5hello againRisingLoyaltyBranded loyalty app with push marketing and CRM for local businesses and chainsBest for DACH bakeries, pharmacies and small chains that specifically want their own branded loyalty app with push notifications and can wait several weeks for go-live.Austria, Linzfounded 2017pricing on quoteDeployment4Ease of use6Innovation5Price & terms4Market penetration5.0Adoption5Integration54.8value score / 10
Questions merchants ask about European loyalty for restaurants and shops solutions
Is Punchh / Como available in Europe?
Punchh / Como is headquartered in US / Israel. This comparator does not rank it, because it only lists companies whose registered seat and headquarters are in the European Union. For loyalty for restaurants and shops, 5 EU-headquartered solutions are ranked here: Lecy, Leat (formerly Piggy), Loyoly, Pongo, hello again.
What do European restaurants and shops use instead of Punchh / Como?
The highest-rated European alternatives are Lecy (France, 8.8/10), Leat (formerly Piggy) (Netherlands, 6.8/10), Loyoly (France, 6.6/10). The value score weighs deployment simplicity, ease of use, innovation (counted double) and price.
How much does a European alternative to Punchh / Como cost?
Entry prices as published or reported: Lecy €35/month · Leat (formerly Piggy) €79/month · Loyoly £99/month · Pongo On quote · hello again On quote. Scores and prices are refreshed every month.