Pongo
Marketing platform for restaurants: loyalty, reviews, local presence and campaigns
Pongo (heypongo.com, formerly branded Hey Pongo) is a French marketing platform for restaurants and food shops, from independents to franchise networks. It combines a branded loyalty programme with cards in Apple Wallet and Google Wallet, automatic review requests after each visit, presence management and local SEO across more than 30 platforms, a customer database with segmentation, and SMS, email and push campaigns triggered by customer behaviour. The company claims more than 4,000 venues.
Our reading. Best for restaurant groups and franchise networks that want loyalty, reviews, local presence and campaigns in one platform, with onboarding included and a quote after a demo.
Strengths
- One platform for loyalty, reviews, local presence and SMS, email and push campaigns
- Wallet loyalty card with sign-up in about ten seconds at the counter
- More than 60 integrations, including Zelty, Lightspeed, Innovorder, Popina, L'Addition, SumUp, Square and Deliverect
- Migration of an existing programme and customer base without losing points; most venues launch within 48 hours
Limits
- Pricing not public: quote after a demo
- Built mainly for restaurants and food shops; other retail is not its core
Founded 2017; claims more than 4,000 venues, with published references such as Enjoy Tacos (60 restaurants on one platform), Bagelstein and BOHĒBON.
Co-founded by Nicolas Samir and Ludwig Jamet; SIREN 832486765, registered 2017 in Saint-Mandé; published case studies include BOHĒBON (60,000 customers in base, basket up 10%) and Mister Garden (63% of customers return after a first visit).
- https://www.heypongo.com/
- https://www.heypongo.com/integrations
- https://recherche-entreprises.api.gouv.fr/search?q=hey%20pongo