Huuray vs zmyle

Huuray (Denmark, value score 7.0/10, #1 of 8 in Gift cards & vouchers) and zmyle (Germany, 6.6/10, #3) are two of the EU-headquartered gift cards & vouchers solutions ranked on TechForMerchant. Criterion by criterion, here is how they compare.

	Huuray	zmyle
Value score	7.0 / 10 · #1 in Gift cards & vouchers	6.6 / 10 · #3 in Gift cards & vouchers
Market penetration	5.0 / 10	5.0 / 10
Scores	Deployment9Ease of use8Innovation5Price & terms8 Market penetration5.0 Adoption4Integration6	Deployment5Ease of use8Innovation7Price & terms6 Market penetration5.0 Adoption5Integration5
Tagline	Global gift card and rewards platform for businesses	Turnkey city gift card that local shops and restaurants redeem at the till
Category	Gift cards & vouchers	Gift cards & vouchers
Status	Rising Smaller Danish player with a free, API-first B2B reward and gift card model; founding year not verified	Rising Small Münsterland company (first press coverage 2017) running city gift-card schemes in 200+ German towns without significant outside funding
Headquarters	Denmark, Copenhagen	Germany, Coesfeld
Founded	—	2017
From	Free Platform described as free to use; costs are the face value of cards; enterprise options on the pricing page	On quote No setup fee for municipalities; merchant and municipal fees not published
For	retail services restaurants	retail restaurants services
Size	chain enterprise	independent
Serves	NO GB
European	EU headquarters · EU-owned · hosting not stated	EU headquarters · EU-owned · hosting not stated
Funding	Not disclosed	Not disclosed
What is new	—	Packages the municipal gift card as a managed service with API and POS redemption, making a coalition gift card viable for towns of a few thousand inhabitants.
Strengths	Free platform with a very large card catalogue API for automated rewards Multi-currency	Full service for the municipality: sales, printing, settlement, support and compliance Merchants need no account, app or hardware to accept vouchers Employer tax-free benefit channel brings recurring volume to local shops
Limits	Oriented to corporate buyers, not to a merchant issuing its own cards Company background not well documented	Depends on a town or trade association launching a scheme; not sold to a single merchant Germany only; fees on request
Website	huuray.com ↗	stadtgutschein.zmyle.de ↗

Our reading

Huuray leads on Deployment, Price & terms, Integration. zmyle leads on Innovation, Adoption. They are level on Ease of use.

Huuray. Best for companies that need to send third-party gift cards and rewards via API at face value; not a tool for a merchant issuing its own gift cards.

zmyle. Best for German trade associations and town councils that want a local gift card their independents can accept without any new equipment.

Ranking computed by AI (Claude) from customer reviews, comparators, trade associations and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026 · how this page is made