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zmyle

Turnkey city gift card that local shops and restaurants redeem at the till

Germany, Coesfeld Founded 2017 stadtgutschein.zmyle.de ↗

zmyle operates 'Stadtgutschein' schemes for towns and trade associations: a physical or digital voucher branded for the city, sold online and at local outlets, that can be redeemed at any participating shop, restaurant or service provider. Merchants join without an account or hardware, redeem by app, web or POS integration (for example bakery POS Samuelson), and receive a monthly settlement. The vouchers are also sold to employers as tax-free staff benefits, which channels payroll spend into local businesses.

Our reading. Best for German trade associations and town councils that want a local gift card their independents can accept without any new equipment.

What is new here
Packages the municipal gift card as a managed service with API and POS redemption, making a coalition gift card viable for towns of a few thousand inhabitants.

Strengths

  • Full service for the municipality: sales, printing, settlement, support and compliance
  • Merchants need no account, app or hardware to accept vouchers
  • Employer tax-free benefit channel brings recurring volume to local shops

Limits

  • Depends on a town or trade association launching a scheme; not sold to a single merchant
  • Germany only; fees on request
Why rising

Small Münsterland company (first press coverage 2017) running city gift-card schemes in 200+ German towns without significant outside funding

Notable

zmyle GmbH, founded by Alexander Arend, Aristide Arend and Ralf Schreijer; active in over 200 cities; featured by Mittelstand-Digital Zentrum Handel; POS integration with Samuelson bakery software

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Sources consulted
Page generated by AI (Claude) from 3 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026