Happy Hours Market
Evening resale channel for supermarkets' unsold food
Happy Hours Market collects unsold fresh food from Brussels supermarkets every day with electric vans and resells it the same evening at up to 70% off through its app and pick-up points, with a share going to charities. Stores reduce waste and disposal costs without operating a flash-sale channel themselves. The company has grown from a 2019 student project into a fixture of the Brussels anti-waste scene.
Our reading. Best for Brussels supermarkets and food shops that want surplus handled end-to-end rather than another flash-sale app to operate.
Strengths
- Daily collection logistics handled entirely by the startup
- Recovers value from products supermarkets would write off
- Strong local anti-waste and social image
Limits
- Brussels only
- Resale volumes depend on evening consumer demand
Founded 2019 in Brussels; steadily expanding network of partner supermarkets, still a small local player
Works with dozens of Brussels supermarkets; regularly covered by La Libre, BX1 and Belgian press; part of unsold food redistributed to social groceries
- https://lalibre.be/economie/entreprises-startup/la-start-up-happy-hours-market-leve-plus-de-100-000-euros-contre-le-gaspillage-alimentaire-5e314ed2f20d5a6521f45a6b
- https://www.lalibre.be/economie/entreprises-startup/2024/03/15/gaspillage-alimentaire-et-precarite-sociale-happy-hours-market-continue-a-tisser-sa-toile-a-bruxelles-HXBWHVYJJNFPJL4CJ7TGB2AIOU/
- https://www.happyhours.be/