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OrderYOYO

Branded ordering apps and websites for local takeaways

Denmark, Copenhagen Founded 2014 orderyoyo.com ↗ Non-EU parent: Pollen Street Capital (UK)

OrderYOYO gives local takeaway restaurants their own ordering website and app together with ongoing marketing and support, as an alternative to marketplace commissions. After merging with German app smart in 2022 it serves more than 9,000 restaurants in Denmark, Germany, the UK and Ireland, and added self-service kiosks via the 2024 acquisition of App4. The company was taken private by Pollen Street Capital in 2024.

Our reading. Best for small takeaways in Denmark, Germany and Ireland that want someone else to build and market their ordering channel and do not need POS integrations.

What is new here
Fully managed website, app and marketing service for small takeaways is a business-model choice rather than a product innovation.

Strengths

  • Managed service including marketing for small takeaways
  • Strong base in Denmark and Germany
  • Kiosk offering since 2024

Limits

  • Focused on small takeaways rather than full-service restaurants
  • Pricing on request
Why established

Founded 2014, more than 9,000 takeaway restaurants across four countries, formerly listed on Nasdaq First North

Notable

Founded by Thomas Paulsen and Thor Angelo; IPO 2021 and delisting 2024 after acquisition by UK investor Pollen Street Capital; HQ remains in Copenhagen

European alternative to
Also ranked in Online ordering
Sources consulted
Page generated by AI (Claude) from 3 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026