Wonderbox
Experience gift boxes that send diners and guests to partner venues
Wonderbox is a Paris-based experience gift company selling themed gift boxes (dinners, stays, wellness, activities) through retail and online channels in nine countries. Restaurants and hotels become partners and receive customers who redeem vouchers. In 2022 Wonderbox agreed to acquire Smartbox, consolidating the European experience gift market.
Our reading. Best for restaurants, hotels and activity providers that want gift-box redemption traffic from Europe's largest experience gift group and accept opaque partner commissions.
Strengths
- Large consumer distribution (about 10,000 points of sale)
- Brings new customers to partner venues
- Presence across Western Europe
Limits
- Partner economics and commission are not transparent
- Marketplace model rather than a merchant-owned gift card
Founded 2004, revenue above €160M by 2014, acquired Smartbox in 2022 to become Europe's largest experience gift group
Founders Bertile Burel and James Blouzard; Smartbox acquisition announced May 2022