Deepidoo
In-store music, digital signage and scent run from one platform for networks
Deepidoo runs PLAY, a web platform from which a brand controls the music (Deepisound), screens (Deepiscreen) and ambient scent (Deepiscent) of all its points of sale in real time. It is used by retail, restaurant and hotel networks such as McDonald's, Decathlon, Adidas, Nocibé, Okaïdi, Marriott and Cartier. The company reports 6,000+ equipped shops in 79 countries and about €3M revenue in 2023.
Our reading. Best for French retail, restaurant and hotel networks that want head-office control of music, screens and scent across dozens to thousands of sites.
Strengths
- Music, screens and scent handled in a single back office with multi-level rights for head office and local managers
- Deepisound player runs as an app on Windows, Android, macOS or iOS with playlists cached locally, no dedicated box required
- Strong references in French retail, restaurant and luxury networks; Les Echos growth-champion ranking 2021
Limits
- No public pricing; built for networks rather than a single independent shop
- Music catalogue and sound-design services are less self-serve than streaming-style competitors
Founded 2013, profitable, about 30 staff and 6,000+ equipped shops; one of the main French players in in-store sensory marketing.
Customers cited on its site include McDonald's, Decathlon, Adidas, Marriott, Cartier, Porsche, Nocibé, Pimkie, Okaïdi and LDLC; ranked 36th in Les Echos Champions de la croissance 2021; hardware partnerships with Samsung and Philips.
- https://deepidoo.com/en/
- https://deepidoo.com/en/story
- https://deepidoo.com/en/our-solutions/deepisound/deepisound-app
- https://www.societe.com/societe/deepidoo-795049501.html
- https://www.pappers.fr/entreprise/deepidoo-795049501
- https://lyondecideurs.com/2021/02/actu/deepidoo-le-marketing-sensoriel-au-service-du-retail/
- https://mesinfos.fr/auvergne-rhone-alpes/marketing-sensoriel-la-start-up-lyonnaise-deepidoo-aide-les-enseignes-a-se-reinventer-17695.html