Soundtrack Your Brand
Licensed background-music streaming for shops, cafés and hotels, self-serve per zone
Soundtrack streams fully licensed background music to businesses through an app, a hardware player or Sonos, with playlists, scheduling and central control across locations. It is used by independents as well as chains such as McDonald's, Lululemon, Uniqlo and Joe & The Juice. Backed early by Spotify and Telia, it acquired Ambie (UK) and Tunify (Belgium, Netherlands) in February 2026.
Our reading. Best for independent shops, cafés and small chains that want legal background music set up the same day with no integrator.
Strengths
- Direct licensing deals with labels and publishers cover commercial playback, unlike consumer streaming accounts
- Self-serve sign-up, trial and public pricing; central scheduling for multi-site brands
- Catalogue of 100M+ tracks, curated business playlists and import of Spotify playlists on the Unlimited tier
Limits
- Price is per zone, so multi-zone venues pay several subscriptions
- Reference pricing is quoted in USD; euro prices differ by country
Founded 2013, 100,000+ subscribing locations in 75 countries, profitable since 2023; the largest European business-music streaming service.
Customers cited include McDonald's, Lululemon, Uniqlo, Joe & The Juice, Aesop and TAG Heuer; early investors include Spotify and Telia; acquired Ambie and Tunify in 2026.
- https://www.musicbusinessworldwide.com/b2b-music-streamer-soundtrack-acquires-ambie-and-tunify-expanding-presence-in-uk-and-benelux
- https://siliconcanals.com/soundtrack-your-brand-scores-13-7m/
- https://prospyrmed.com/blog/post/best-music-licensing-for-businesses
- https://techcrunch.com/2017/02/17/soundtrack-your-brand-a-spotify-for-b2b-nabs-22m-for-expansion/