EstablishedMost innovative in categoryConnectivity & IoT
Soundtrack Your Brand
Licensed background music streaming for shops and restaurants
Soundtrack Your Brand streams music that is licensed for commercial use in businesses, with curated playlists, scheduling by time of day and multi-location control from one dashboard. It was founded in Stockholm with backing from Spotify and is used by independent cafés as well as large chains.
Our reading. Best for cafes, shops and chains that want legally licensed background music with scheduling across locations from a phone or tablet.
What is new here
Applied the consumer streaming model to business-licensed music, adding AI-generated playlists tuned to the venue and time of day.Strengths
- Music licensed for public performance in businesses
- Scheduling and multi-site control
- Works on phones, tablets and dedicated players
Limits
- Local collecting-society fees may still apply in some countries
- Subscription per location
Why established
Founded 2013 with Spotify as investor; one of the largest licensed background-music services for businesses
Notable
Founded by former Spotify and Beats executives; Spotify is a shareholder
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Sources consulted
Page generated by AI (Claude) from 1 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026