EstablishedLoyalty & CRM
Splio
Loyalty, CDP and marketing automation platform for retail brands
Splio is a Paris-based customer marketing platform combining a customer data platform, marketing automation, loyalty programme management, mobile wallet cards and predictive AI. It serves mid-size and large retail, luxury and hospitality brands in France, Spain, Italy and China.
Our reading. Best for mid-size and large retail brands in France, Spain or Italy that need a CDP, loyalty and marketing automation in one enterprise contract; not for an independent shop.
Strengths
- Unified CDP, loyalty and automation
- Mobile wallet loyalty cards
- Long track record with retail brands
Limits
- Enterprise-oriented, not for a single independent shop
- Pricing on quote
Why established
Founded 2001, €20M raised, 500+ brands including Fnac Darty and Pierre Hermé
Notable
Founders Louis Rouxel and Raphaël Jore; customers include Fnac Darty, Pierre Hermé and APC
Also ranked in Loyalty & CRM
Sources consulted
Page generated by AI (Claude) from 2 sources and the news · editorial responsibility Camille POTVIN · reviewed 23 Sep 2026